YOUR MAYNE RESOURCE FOR LOWER MIDDLE MARKET [ ING + COMMS ]

Lower middle market M&A firms have a growing need to stay competitive in today’s highly-saturated market, but most do not have adequate internal resources dedicated to their marketing efforts. MayneStay Marketing provides increased visibility, credibility, and deal access to buyers and sellers in the lower/middle market via a comprehensive collection of offerings across the marketing spectrum.

Whether your goals center around becoming a thought leader in a specific industry, a widely-recognizable M&A brand, or simply providing top-tier deliverables to clients and investors, our services will help you hit the mark. All while freeing up the time for internal team members to focus on closing deals.

[ SERVICES ]

    • Collateral design & creation (presentation decks, one-pagers, teasers, etc.)

    • Social media campaign ideation & execution

    • Email campaign ideation & execution

    • CRM management

    • Process automation

    • Software / vendor evaluation & implementation

    • Meeting & travel optimization

    • Award applications & nominations

    • Writing & editing content pieces (thought-leadership articles, closed-deal profiles, industry reports, etc.)

    • Case studies

    • Content distribution

    • Newsletter creation & distribution

    • Event production (client events, annual meetings)

    • Conference evaluation & planning

    • Sponsorship support and fulfillment

    • Speaking opportunity exploration & selection

    • Press release drafting & distribution

    • Closed deal externalization

    • Media relationship cultivation & management

    • Brand strategy & foundation

    • Visual identity & logos

    • Website messaging

    • Website design & development

At MayneStay Marketing, SEC marketing regulations are always top of mind. We will work with you to find a compliant way to complete any project that comes our way.

[ CLIENTS ]

IDEAL CLIENT PROFILE

  • Lower middle market / middle market M&A firms

  • ~2-40 employees

  • Transaction sweet spot: ~$2-150M revenue

  • Established business development efforts (BD owner) in place

  • Established brand & web presence

CLIENT FIRM TYPES INCLUDE

  • Private Equity

  • Family Offices

  • Independent Sponsors

  • Holding Companies

  • Investment Banks

  • M&A Advisors

PAST & PRESENT CLIENTS INCLUDE

  • "Kristina has immense knowledge of the lower middle market landscape and a track record of driving brand visibility and credibility through highly curated marketing and event strategies. She takes a progressive and strategic approach to her work, and is an exceptional communicator, collaborator, and leader. On top of all that, she is an absolute pleasure to work with."

    Lauren Glazebrook, Principal, American Pacific Group

  • “Kristina was the not-so-secret weapon at Axial for years. She gets the LMM. She combines brains, execution, and frugality to deliver innovative events and content creations. We’re excited to continue working with her in this new chapter at MayneStay!”

    Peter Lehrman, CEO, Axial

  • "Kristina is an outstanding event producer, content creator, and effective communicator. Her approach is thoughtful, methodical, and practical, and I would highly recommend her to anyone with marketing-related needs. I'd even say she walks on water when it comes to event production and marketing."

    Muhammad Azfar, Managing Partner, Auctus Capital Partners

  • "Kristina can pick up the phone and reach someone at any type of lower middle market firm, in any industry, at the drop of a hat due to her extensive network across the market."

    Jay Desai, Partner, Kainos Capital

  • "Kristina is a powerful force in marketing strategy. She works tirelessly, weaving every detail together and delivering flawless events. And, she provides added value by integrating various marketing touchpoints for her clients to gain visibility. We love working with her, she just gets it!"

    Joan McGeough, Chief Marketing Officer, The DAK Group

  • "Kristina is highly responsive, organized and efficient. Her events flow incredibly well and she works hard to make sure time is used as effectively as possible. Kristina is very well respected by her tremendous network in the lower middle market. "

    Jessica Ginsberg, Managing Director, LFM Capital

  • "The lower middle market is a difficult group to please and Kristina has clearly proven over time — with agility and sophistication — that anything coming off of her desk will be productive for all parties involved. Sense of urgency, detail orientation, and ability to relate to the target audience are all characteristics that Kristina has in spades."

    Nick Canderan, Director of Business Development, CIVC Partners

  • "Of all the lower middle market deal events, those organized by Kristina were at the top of my list! Thoughtfully curated meetings and on-point themes — along with Kristina’s follow through and professionalism in scheduling — allowed me to focus on relationship building. Kristina takes the time to get to know you and your goals so your time is well spent. In the lower middle market, there is no one better."

    Kate Faust, Partner, Rockwood Equity Partners

  • "Kristina is highly responsive and engaging. She takes the time to learn your business and what makes you unique so she can always be a value-added thought partner. She exhibits clear thoughts and continually drives projects forward with the right cadence. Her reach is extensive, her events are a 10 out of 10, and she is extremely effective at facilitating interactions that result in meaningful connections."

    Farrah Holder, Partner, Blue Fire Equity

[ PRICING ]

Pricing options include project-based hourly rates as well as monthly and quarterly packages. All pricing & packages are optimized to incorporate each client’s specific goals & needs, and we are happy to work with you to clearly label and allocate individual project hours to the proper fund, client, or portfolio company as appropriate.

Please contact Kristina directly for pricing and to create a marketing package that fits your needs.